6 Important Tips to Get the Most out of Business Networking


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We may well be into the 21st Century, but that old adage, “it’s not who you know, but who know’s you” continues ringing true.

In fact, some people (myself included) have gone further with, “it’s not who knows you, but who remembers you” that counts.

The Art of Successful Networking for both personal and professional success are still key components in our world today. Yet, it is still an area that many of us fall short of, mainly because a significant proportion of us operate behind the miracle and wonders of the computer, and that good teachers on the subject are far and few between.

Here then, is a list of 6 Tips on How to Get the Most out of Business Networking  
(Adapted from the Financial Post – Read the Original Article Here)

1. Commitment

Commit yourself to speaking to people you haven’t met, and avoid the comfort of just hanging around familiar faces.

Commit yourself too, to having quality conversations, and by that I mean finding out about what they do, how you can help them and vice versa.

2. Dress the Part

The business world is a big marketplace, but that doesn’t mean you should dress like you are actually at one.

The way you dress, reflects how much effort and consideration you’ve put into your personal and professional branding. A haphazard ‘put-together’ suggests you don’t care – and if you don’t why should others?

3. Be Professional

Being professional means applying a skill or practice in the course of work, and that takes effort – effort which goes over and beyond what you would normally do in the personal sphere.

Being professional, thus requires you to prepare the “tools of your trade” and doing everything which is necessary to get the job done and done well. This includes preparing your name cards (the crisp and nice ones), polishing your shoes, reading up on who might be attending the event, and what they might be interested in etc.

4. Seize the Initiative

Don’t rely on others to take the lead. Be first to break the ice; they are probably just as nervous as you are and are also there for a purpose.

5. It’s Not Over Even After Its Over

A big mistake most people make at the end of a networking event, is thinking that it’s over after everybody’s gone home.

It’s not.

That people have gone home means that your work has entered the second phase of “staying in touch”. When the dust’s settling, that’s when you get the breeze going by keeping in touch and reminding them you are keeping them in mind (preferably with ways to help them in whatever ways necessary).

In a subtle way, it is also an indirect way of reminding them to keep a look out for opportunities for you.

Regardless, it’s still a great way to have them remember you – and that’s important, isn’t it?

6. Stay Visible

Join a networking/professional group or volunteer your services. Whatever it may be, the key point here is that you should be able to meet new people, show others what you are capable and continuously apply Tips 1-5.

Offer to speak at events, or publish articles; position yourself as the “go-to” person in your industry.

At the end of the day, it’s more important about who knows (and remembers) you, than who you know, is it not?

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Do you have any other tips where it comes to Networking? Share it in the comments section below!

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