Speaking to Sell

Sales and Selling has often been linked with the concept of persuasion and “getting people to spend money”. The idea of selling has therefore been tinged with a dose of negativity and skepticism.

However, despite the dictionary definition of the term “selling”, and the occupation that’s associated with it, the “salesman/salesperson”, selling is a universal activity that’s not confined to the ordinary sales associate that you see at our shopping malls and shops. A closer examination of the concept of “selling” however, reveals one thing:


Consider this, when you’re making a presentation to your boss on why you should receive your promotion, aren’t you actually trying to sell him an idea? And when he rejects you, isn’t he trying to sell you another idea on why he won’t be promoting you (yet)?

How about the times when you’re trying to coax your little one to eat his/her vegetables? Or go to school? Aren’t you trying to sell him/her the benefits of (or the pain of not) eating vegetables?

What about social situations? Aren’t you trying to get people to like you when you meet someone new? Hey, what about that cute girl/guy that you meet at the party? `Nuff said!

Selling is a universal concept. Like it or not, we are all sales people in our respective fields and domains in life. Everybody is selling something everyday!

So, regardless of what you do, whether you’re a professional salesperson, a parent, a teacher, trainer, student or whoever! You’ve got to sell!

Well here are some pointers on how to sell effectively. In reverse order of importance:

3) Understand the specialties of your product/service.

How does it differentiate from the other similar products/services/ideas around?

2) Is your product competitive?

What are the advantages of using your product/service/idea?

1) How will it BENEFIT the your “customer”?

The benefits of solving the problem are fundamentally the key reasons why your “customer” is looking for something at the end of the day. Be it an idea/product/service – the “sale” should revolve around how your customer will come up tops by getting what he/she wants.

Therefore a key tip to your presentation/negotiation success would be to revolve your presentation around the benefits your “customer” would be getting!

So, what’s going to be your next big sales success?


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