Begin with the End in Mind


When planning public speeches and presentations, many people seem to begin first by planning their introduction, followed by the main and supporting points in the body and then finally the the conclusion.

Nothing can be further from the truth.

There is a purpose for every speech. This could be to entertain, to inform or to persuade. And in order to prepare a successful speech, one has to plan beginning with the end in mind! Yes, that means understanding the purpose of your speech and the effect that you would like to achieve at the end of it!

Consider the following:

i) Are you speaking to persuade? Are you trying to influence the audience to take up a particular cause of action?

ii) Are you speaking to inform? Are you trying to impart knowledge and information to the audience? Are you trying to empower your audience by helping to paint them a clearer picture of the whole situation? Or;

iii) Are you speaking to entertain? Are you trying to help the audience relax through a round of lighthearted laughter? Are you trying to give the audience a good time and letting them enjoy themselves?

Being able to differentiate the above is a critical element in delivering an effective speech and presentation. Some of you would have realised that by now, that different speeches will require different methods of approach and techniques to realise the desired effects. Yes! Different strategies apply for different situations! I’m sure you would not expect the navy to fight on land in their nice, expensive submarines or the airforce to go fighting with their F16s underwater!

Understanding the desired end product will help you determine which is the best strategy you should be using! So it is suffice to say that half the battle will be won when you recognise and start planning your presentations and speeches with the End in the Mind!

Knowing what you’re REALLY trying to do will help you to focus on the main objectives of your speech and presentation and will allow your mind to block out everything else that is distracting or ineffective! Now then, don’t you think you would be left with a more effective and comprehensive speech when your speech is jam packed with all that’s useful, with minimal distractions and information of little value?

Beginning with the end in mind is a powerful strategy that MUST NOT overlooked for anyone who’s committed to delivering effective presentations! Hey, if you’re really going to do it, then do it well! Make a difference! At least do it to the best of your abilities! After all, why settle for anything less than what you’re capable of?

So now, are you ready to claim the results that you deserve as a speaker?

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